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Using a wide variety of research techniques including national polling and targeted focus groups, the Dutko Worldwide’s Research & Polling group works with clients to fine-tune messages, ensuring that they resonate with policymakers and other key stakeholders. By accurately gauging public sentiment we are able to develop a strategy, theme, and precise language to accentuate a client’s strengths—while identifying, and addressing, potential weaknesses.
After tailoring the message, we work with clients to distribute the message using the most effective techniques –whether it be a media-based information sharing campaign, or an opportunity to discreetly share data with targeted policymakers.
With long-term policy initiatives, our ongoing monitoring of public opinion trends provides clients with an opportunity to measure success or alter messages as opinions change, or new challenges arise.
Independents Research Survey Presentation October 2009
Independents Research Survey Toplines October 2009
Independents Research Survey Presentation February 2010
Independents Research Survey Toplines February 2010
Strategy 360 places City of Buenos Aires ad in global issue of the Voice of Technology
Eye on Washington 3.5.10
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