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Using a wide variety of research techniques including national polling and targeted focus groups, the Dutko Worldwide’s Research & Polling group works with clients to fine-tune messages, ensuring that they resonate with policymakers and other key stakeholders. By accurately gauging public sentiment we are able to develop a strategy, theme, and precise language to accentuate a client’s strengths—while identifying, and addressing, potential weaknesses.
After tailoring the message, we work with clients to distribute the message using the most effective techniques –whether it be a media-based information sharing campaign, or an opportunity to discreetly share data with targeted policymakers.
With long-term policy initiatives, our ongoing monitoring of public opinion trends provides clients with an opportunity to measure success or alter messages as opinions change, or new challenges arise.
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