Today we are looking at one of the simple methods to regain your SEO traffic up to 15% with fewer efforts. I think you already know “SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. At the end of this blog post, you will learn why we recommended WP 301 Redirects as the best WordPress redirect plugin.
The website traffic you will get through unpaid results also known as organic traffic that excludes direct traffic/visitors and the purchase of paid placement. Nowadays, getting some additional traffic is really hard. One easy way to regain some traffic is avoiding 404 errors and manage all broken links through 301 redirects.
Explaining 404 Error
Let us explain what is 404 error. According to Wikipedia, The HTTP 404, 404 Not Found, 404, Page Not Found, or Server Not Found error message is a Hypertext Transfer Protocol (HTTP) standard response code, in computer network communications, to indicate that the browser was able to communicate with a given server, but the server could not find what was requested. The website hosting server will typically generate a “404 Not Found” web page when a user attempts to follow a broken or dead link.”
How to Fix 404 Error?
If you are browsing a website and you see 404 error and you think it is a temporary one, you can try these methods to solve the issue.
- Reload the webpage
- Ensure that you typed the URL correctly
- Search for the page from Google
- Clear your browser’s cache and ensure that the problem is not just for you
- Change the DNS server
- Contact the webmaster
What is 301 Redirect?
301 Redirect is the most used redirects whenever you want to redirect a visitor from one page to another page permanently. Search engine giant Google recommends using a server-side 301 redirect if you are moving your site to a new domain, merging two websites and want to make sure that links to outdated URLs are redirected to the new one and you are deleting an old content from your website or blog and you want to redirect the old blog post visitor to the new one seamlessly.
WP 301 Redirects is Here to Help You
WP 301 Redirects Plugin helps you manage and create 301 & 302 redirects for your WordPress site to improve SEO and helps you to regain some organic traffic. Log in to your site and go to the Plugins section and click add new and install the plugin named “301 Redirects – Easy Redirect Manager”.
The Plugin gives the option to choose redirects from Pages, Posts, Custom Post Types, Archives, etc. It gives the option to Import/Export feature for bulk redirects management. It also provides simple redirect stats so you know how much a redirection is used.
Errors Similar to 404
400 Bad Request, 401 Unauthorized, 403 Forbidden, and 408 Request Timeout are some other client-side error messages related to the 404 Not Found but they are rare.
I hope this article helps you to use WP 301 Redirects Plugin and regain your Traffic your lost traffic back.