App install campaign is not an easy thing to do and therefore one should know each and everything related to it properly. Here are some of the things you should know if you are planning to start.
- Measuring the campaign performance is tricky
The very first thing that you need to keep in mind before running an app install campaign is that keeping track of its performance could be a little tricky. Earlier, when the technology was not so developed, we only needed cookies to know about this, but now things have changed. A cookie is not supported by a lot of apps and Apple safari, which means a large portion of the market could not be tracked. We don’t even have any set standards also. However, certain identification methods could help.
- Cohort analyses are important
If you are someone who is looking to increase his or her quality of the newly acquired users, then Cohort analyses are the most effective tool that you could ever use. This helps the marketer to make a group of users with common characteristics together. It helps in measuring the specific KPIs for these groups over different time frames. The analysis allows and helps the marketers to compare their results in a better way. You can even buy app installs.
- Deep linking is the key
Deep linking is a special kind of technology that allows the developers to send a user a particular part of their app. You have seen this thing happening in the case of URLs. It is similar to the URLs that allow a user to go to a specific page of a web site. With this, the developer can use ad creative and calls-to-action for sending the user to a specific app screen that is tied to the campaign. So, they don’t visit the app’s home screen. In this way the marketer is creating a non-disruptive user experience and that too with higher engagement.
With this we come to an end of the discussion about the things that one should know before starting an app install campaign. Even if you are following these basic three points, it will help you a lot.