Video is a significant part of the content marketing mix. Every other day, a new player actively joins the digital video space, either as an aggregator or publisher, or to fulfill their audience needs. As consumers spend more time watching videos online, marketers have been investing in video production to engage with them at scale through online video platforms such as YouTube. In reality, according to Google data, 1 out of every five mobile searches are for videos, and 71% of users watch online videos every day.
In this rapidly growing market where multiple players are fighting for viewer attention over the shortest possible time, brands need professionals who understand how to tell a story that creates a lasting impression on the target audience’s mind. The best way to do it right would be to hire a video production company or a production house that can produce high-quality custom video solutions for your business. The following suggestions will help you find the right production company:
1) Assess Your Needs
Before hiring a video production company, it is critical to assess what kind of content you need and how often. These aspects determine the work process, cost, and timeline of the project. For instance, small video clips require less effort than a long-format video needed for an event. However, product placement or testimonial videos demand different types of treatments from creative agencies. It is advisable to go through past projects’ portfolios to get an idea about their approach towards various corporate needs.
2) Check Their Specialization
Video production companies provide a wide range of services, starting from 3D animation, motion graphics to editing. The best approach would be to specify your business needs and then find a company with expertise in that domain. For instance, if you’re planning to shoot an explainer video for your website or product, better opt for a production house that specializes in this form of content marketing. Similarly, if you are looking for corporate films or event coverage, seek companies with expertise in relevant fields.
3) Do Your Homework
It is critical to do your homework before hiring any production house. There are hundreds of companies out there offering video production services. Therefore, finding the right one may take time and require effort on your part as well. Make sure to research their previous work experience by going through their portfolio and ratings on review sites. If possible, get in touch with some of their past clients to see how they reacted to the media company’s final product and service quality.
4) Look for Transparency
Hire a production house that is transparent about its work process and pricing system. Most companies out there keep the entire project cost under wraps and let you know only when you ask about it. Therefore, you need to be careful about such practices while selecting a video production company. Ensure that all terms and conditions are mentioned before hiring any organization. It will help if you hire an agency through referrals or referrals from friends who have previously worked with production houses for other business projects.
5) Budget Matters
Hiring a video production company is like any other service purchase process. It’s critical to find out about the various costs involved in completing the project before hiring one. Make sure what your per minute or per hour budget is and check whether you can afford such a media firm or not. Keep in mind that price doesn’t always determine quality. Therefore, it is also vital to ask for references and recommendations from friends and family before finalizing the decision.
There are hundreds of video production companies providing custom services for business promotion, marketing, branding, and awareness building. The best way to hire such an organization would be to do online research on past work portfolios, expertise in relevant fields, and transparency about cost structure-related terms and conditions.
