What Does an SEO Company Do to Rank A Website? 

An SEO Company is a team of SEO professionals. They all have expertise and experience in this field. They know how to rank a website by using different search engine optimization tools and techniques. They perform different types of SEO actions that help them promote and rank a website on the top of the SERP (search engine result page). 

In this blog, we will discuss the different types of SEO actions that a Global SEO company India performs to rank a website and bring quality and quantity visitors to it. Let’s take a look at the below-mentioned segments. 

The SEO Actions An SEO Company Performs

SEO is a set of certain strategic and technical actions that are performed by the SEO specialists on a website and off-website to rank it. Mainly, there are two different types of SEO actions that are on-page SEO and off-page SEO. Both are very important for ranking a website. We have mentioned a few most important SEO actions that are the main part of search engine optimization. 

Website SEO Audit- It is the first step of the search engine optimization process. The SEO companies take an examination of your entire website from the perspective of search engines so that the present condition of your website can be analyzed and further strategies can be planned. In this they focus on:

  • Checking How Much Quality SEO Work You Already Have Done on Your Website- They will check every single web page of your website to check how much quality SEO work you already have done on your website. In this, they will focus on how many quality backlinks your website has, how many quality keywords you have targeted, and how much SEO optimized your website is.  
  • Current Positioning and Performance- The second thing they will check for is your website’s current positioning and performance on the SERP (search engine page results). They will check what is the highest ranking and lowest ranking of your website in recent times, and how many visitors are visiting your website daily. Based on the outcome of these examinations, they will make strategies to boost your website’s performance on the SERP. 
  • Does Your Website Offer SEO-Optimized Content- The other thing they will check for is whether or not your website is offering SEO-Optimized content to your audiences. Based on the outcome of this, they will make content strategies for your website.

Competitor Research- It is the second step SEO company perform. They understand your website and find out who are the top competitors in your niche. Then they examine and analyze your competitors’ websites so that they can plan better for ranking your website. In this they focus on:

  • What Strategies Your Competitors are Following and How Does Your Website Can Beat Them In SERP Ranking- The successful mantra to beat your competitors on the SERP ranking is to do better than them. The SEO company will do in-depth research to find out the strategies and tactics your competitors are following to rank on the top of the SERP. After then they will focus on making your website better than then from both users and search engine perspectives. 

Keyword Research- Next action is keyword research and this is much more important than anything else. They search for the high search volume keywords, then they target those keywords on your website so that you can reach a large number of your potential customers.

For keyword research, they use keyword finder tools such as Google Keyword Planner, SEMrush, Ahrefs, and Ubersuggest. These tools help them find the right keywords for your website. 

On-Page SEO Optimization- On-page optimization includes content optimization and boosting site loading speed. It is a process of preparing search engine optimized content, targeting keywords, adding meta tags, writing SEO-optimized meta descriptions, etc. It is a very important process as this improves your website and invites search engine crawlers to take an inspection. This is a must from both users and search engines’ perspectives. 

Off-Page SEO Optimization- It includes link building. In this process, the SEO professionals link your website to other high-domain authority websites so that your website can get a boost from those websites. It is one of the most important ways to increase your website’s web traffic. Link building also increases your website’s authority which is good for getting a higher ranking on the SERP. 

Reporting and Tracking the Progress- Lastly, SEO professionals track your website performance on the SERP after doing all the necessary SEO work on your website. Then they report you about the progress and performance of your website on the SERP. 

So, this is all an SEO company does to promote and rank your website on the top of the SERP. However, many SEO actions are not covered in this piece of writing. You can learn about those by searching on the internet. So, if you want to rank your website, you should hire their professional services. 

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